“We need to shoot in 4 days for under $100k”
Me: OK
Played during the Penn State football games Fall 2020 on ABC, ESPN, Fox, and others to rave reviews (and tears!).
Director: Tucker Bliss / 1st Ave. Machine
Editor: Eric Argiro & Chrissy Doughty / Cut + Run
Colorist: Sophie Borup / Co. 3
Music: Penn State Alma Mater sung a cappella
Mix: Geoff Stasser / Mr. Bronx
Award winning campaign, produced 1 x :30 and 4 x unique :15s, and 6 beautiful product ads (how often can you say that!), all in cel animation for a mobile and social first campaign (animation was built in 9:16 and 4:5). Our spots were optimized for in-feed, Facebook, Instagram, and Pinterest.
Client: Visa
Illustration: Sara Andreasson
Animation: Sibling Rivalry
Music: Butter Music & Sound
My Role: Agency Senior Producer
We’ve been winning some awards & recognition for this campaign.
SHORTY
1st place in both Consumer Brand & Financial Services categories
2nd in Gender Equality
https://shortyawards.com/11th/visa-money-is-changing
MIDAS
Gold in Illustration
Silver in Social Media
https://www.midasawards.com/Winners/Medalists
Client: Google
Agency: Johannes Leonardo
Director: Andrew Wonder @ Station Films
Editor: Jason Sager @ Wax
My Role: Agency Senior Producer and Line Producer
At Johannes Leonardo, I produced an Advertising Week New York digital activation and case study video.
A little background from Ad Week's website: "Advertising Week is the premier event for marketing, brand, advertising, and technology professionals. Now in four major cities ... Ad Week presents endless opportunities to learn, network and liaise with the industry's best."
Google enlisted us to showcase their mobile-first ad offerings and capabilities to the C-Suite and brand managers who attended events in Midtown. This entailed concepting and building a week long event that these visitors would access from their phones.
Dunkin' Donuts activation:
Midtown being the busy, on-the-go neighborhood that it is, we used data from DD's store fronts and Google Maps to show customers where the nearest cup of coffee would be. When tired conference goers typed "coffee" into their phones (or something similar), we served up an ad that showed them their nearest Dunkin' plus how long the line was. You might be 5 minutes from one store, with a line that's 7 minutes long, or 7 minutes from another store, with no line at all. This showed how Google could help brands reach consumers in a moment of need.
Airbnb's activation:
We spent the month of August, prior to AdWeek 2015, building a site that integrated Google Maps with Airbnb superhosts' favorite places. The idea was to help conference goers in Midtown see more of the often overlooked Midtown neighborhood. If you were in Midtown for the conference and opened your mobile browser to search for a tourist destination, we served up an ad suggesting our curated map, which would plan a route for you that included "hidden gems" along the way to your chosen tourist destination. In essence we created an audio tour using Airbnb hosts as guides.
Article in AdWeek:
http://www.adweek.com/brand-marketing/how-dunkin-donuts-and-airbnb-are-turning-google-searches-experiences-nyc-167216/
Airbnb aspires to create a world where everyone can belong anywhere. That means visiting cities not as travelers, but as locals. “Hosted Walks” tapped into Airbnb’s passionate network of New York City hosts to help travelers do just that.
“One of the things that’s most valuable to us, in terms of mobile, is the opportunity to be there in the moment of intent.”
—Peter Giorgi, Global Head of Advertising and Content for Airbnb
More here, on Google’s Think with Google blog.
My Role: Agency Senior Producer, Post Production
Modular production encompassing 1200 creative variations!
Produced for social and mobile first placements.
Client: Visa
Director: Terri Timely @ Park Pictures
VFX & Post Production: ArtJail
Editor: Ethan Simmons
Music: Butter Music & Sound
Sound Design & Mix: Geoff Strasser @ Mr. Bronx Audio
My Role: Agency Senior Producer
Campaign ran in 7 countries, on 3 continents, in 6 languages, totaling 30+ TV spots. Produced in 2.5 months for 1.5 million.
Client: TripAdvisor
Agency: Johannes Leonardo
Director: Brian Lee Hughes @ SKUNK
Editor: Bruce Herman @ Lost Planet
My Role: Agency Senior Producer
Director: Maya Albanese / Go Atticus
Editor: Chuck Willis / Gattie + Lopez
Colorist: Lez Rudge / Chimney
Featuring: Olympic Athlete Kate Courtney, Tokyo 2021
2x unique :30s with :15 lifts
Client: E*Trade
Agency: Ogilvy & Mather
Shoot & VFX: Mirada/ Motion Theory
My Role: Agency Producer for Shoot and Animation
Client: Penn State
Director: Trent Jaklitsch @ Gravy
Editorial: Wax
Music: Vonavi Music
My Role: Senior Producer, Post Production
Client: BlackRock
Animation: Brand New School LA
My Role: Producer
My Role: Executive Producer
At R/GA's Content Studio, I lead production for L'Oréal Paris' Golden Globes 2015 Social Response Lab.
On Golden Globes Sunday, we rented Sun West's entire midtown studio for a viewing party and social media event. It included 10 different white cycs, pre built sets, and table top shoots, Tumblr artists, directors-photographers, illustrators, party-goers drinking champagne and watching the show, models, manicurists, stylists, gaffers, DPs, all hard at work creating real-time content for viewers' mobile devices, tablets, and laptops.
The major push were our L'Oréal sponsored celebrities. As these actresses made their way down the red carpet or walked on stage to present an award, our L'Oréal stylists in the studio recreated their makeup and hairstyles for the "2nd screens" of at-home viewers. These .gifs and snapshots were then edited on-site, uploaded to Tumblr, Twitter, Facebook, and a variety of other selected channels within 5-7 minutes for a seamless at-home experience for brand fans.
We produced 221 posts in 1 day. That night alone, we drove 28.6MM impressions and nearly 300K in engagement, not including additional influencer engagement.
Article in AdWeek:
L'Oreal Paris channels we produced for:
http://lorealparisusa.tumblr.com/
http://instagram.com/lorealparisusa
https://twitter.com/lorealparisusa
https://www.amazon.com/LOreal-Paris
Influencers we engaged:
http://romainlaurent.tumblr.com/
Client: NFL
Agency: Y&R
Production Co.: NFL Films
My Role: Agency Senior Producer
Away is a travel, lifestyle, and luggage start-up, which – after smashing success in the US – launched in the EU in June 2018.
I produced on location shoots in Milan, Paris, New York, Copenhagen, Berlin, and London with both video and stills acting as an in-house brand producer.
Photographer: Vanessa Granda
My Role: Line Producer for an in-house brand team
Budget: under 150k
Client: Colgate-Palmolive
Agency: Y&R
Production Co.: Whiskey Films
My role: Agency Senior Producer
Client: BP Global
Ran on NBC during the Sochi 2014 game
Director: Christopher Griffith @ Picture Farm
Editorial: Chris Franklin @ Big Sky
My Role: Associate Producer
Client: American Express OPEN
Agency: Ogilvy & Mather
Director: Stacy Wall @ Imperial Woodpecker
Editorial: Max Koepke @ Lost Planet
My Role: Associate Producer
Client: E*TRADE
Agency: Ogilvy & Mather
Production Co.: Tool of North America
VFX: The Mill NY
Client: Dell & Intel
Agency: VML
Production Co.: Live Nation
My Role: Agency Producer
Filmed during a live concert at New York City’s Irving Plaza with Tokyo Police Club.
