Client: American Express
Director: Stacy Wall @ Imperial Woodpecker
Editorial: Paul Snyder @ Lost Planet
My Role: Associate Producer

PR: Creativity-Online, Pitchfork, BuzzFeed, and ...

Client: MyHeritage DNA
Director: Jonathan Augustavo @ SKUNK
Editorial & GFX: Hooligan
My Role: Agency Senior Producer
Budget: under 125k not including talent

The Israeli personal DNA-sequencing, technology, and online genealogy platform MyHeritage enlisted us to create a brand campaign for their newly released DNA kit. We worked with the YouTube celebrity Prince Ea to do so.

Prince Ea wrote the scripts and edited the final project, which was released on his page as well as MyHeritage's. We shot the :60, :30, :15, and long form in Mexico City with Skunk.  

I took over the Instagram account for NRF’s @this_is_retail handle in August 2014. For 4 days I art directed, copywriter’d, produced, shot, and edited photos for immediate posting, and extension content for later in the year. 

I created 15 posts over 4 days time, averaging 10 new followers per day.

I leveraged what retailers had on hand – in stores and at HQ locations – to develop NRF’s brand image, which supports the exciting, diverse industry that is retail. 

In between crafting tableaus out of french fries, yarn, and paper… snapping photos on my Samsung Galaxy 5 and Mark III… I helped our Exec. Producer film interviews with the likes of the CEO & CMO of the Jifiti app, Wendy’s HQs team, Barnes & Noble’s OSU student employees, Joann Fabric’s inspiration managers, Macy’s store design team, Kroger’s QueVision experts, and many more.

Client: Castrol EDGE
Featuring Paralympian Heath Calhoun
Director: Lonely Leap NY & Christopher Griffith @ Picture Farm

Client: E*Trade
Director: Hamish Rothwell at Rattling Stick
Editorial: Chris Franklin at Big Sky
VFX: Mirada/ Motion Theory
My Role: Post Producer

With Pepperidge Farm, I line produced a tabletop food shoot for under $15k, for the brand's site relaunch. 20 images in 1 day, for desktop and mobile.